VGM - Usability Testing

Usability Testing

We bring the experience of 1,000+ usability sessions to develop an intuitive user interface for your product.

Refining and improving the user interface of video games, mobile apps, websites, or any product with UI elements

Assess the overall quality of the UI
Identify each and every point of confusion that occurs as a new user explores the UI for the first time
Develop actionable steps to improve the UI

The moderator will:
- Physically sit in the room next to the user
- Be prepared with a comprehensive checklist of the UI elements that are being tested
- Present the User with a series of tasks that will require engagement with each and every UI element that is being tested
- Observe the User’s organic behavior and gauge ability/inability to complete each task
The User will:
- Provide an on-going stream of dialogue so that the Moderator can understand the User’s thought process
- Explain his/her reasoning at each fail point
The development team will:
- Be able to observe from behind a one-way mirror
- Have a two-camera view of the User’s face and screen
- Be able to communicate with the moderator in real-time through integrated chat

You will have total control over the recruiting criteria of your respondents
VGM delivers superior quality, higher accuracy, and faster turnaround time on recruiting vs. other full-service vendors because we recruit for qualitative studies using our proprietary respondent database and our internal team of seasoned recruiters
We are one of the only full-service vendors that handles recruiting internally rather than outsourcing to third-party subcontractors
Every respondent that attends your groups will undergo a rigorous five-step screening process:

The moderator will have experience conducting 500+ qualitative sessions
Watch and direct the qualitative discussion sessions in real time with VGM’s live video stream and integrated chat, included at no charge

We complete 6 to 8 one-on-one sessions per day
Typical length per session is 45 to 90 minutes
In most cases no more than 1 to 3 days of total testing is required to achieve the objective

Part 1 – Topline (delivered in 48 hours upon completion of the research, including weekends)
- Outlines the key takeaways of the research and the most critical areas of improvement
Part 2 – Final report (delivered in 5 to 7 days upon completion of the topline, including weekends)
- Our deliverable provides an overall assessment of quality, outline the key strengths and differentiators, and most importantly, will provide actionable steps that the client can take to improve product quality