Usability Testing

We bring the experience of 1,000+ usability sessions to develop an intuitive user interface for your product.

Ideal For

  • Refining and improving the user interface of video games, mobile apps, websites, or any product with UI elements

Objectives

  • Assess the overall quality of the UI
  • Identify each and every point of confusion that occurs as a new user explores the UI for the first time
  • Develop actionable steps to improve the UI

Process

  • The moderator will:
    • Physically sit in the room next to the user
    • Be prepared with a comprehensive checklist of the UI elements that are being tested
    • Present the User with a series of tasks that will require engagement with each and every UI element that is being tested
    • bserve the User’s organic behavior and gauge ability/inability to complete each task
  • The User will:
    • Provide an on-going stream of dialogue so that the Moderator can understand the User’s thought process
    • Explain his/her reasoning at each fail point
  • The development team will:
    • Be able to observe from behind a one-way mirror
    • Have a two-camera view of the User’s face and screen
    • Be able to communicate with the moderator in real-time through integrated chat

Recruiting

  • You will have total control over the recruiting criteria of your respondents
  • VGM delivers superior quality, higher accuracy, and faster turnaround time on recruiting vs. other full-service vendors because we recruit for qualitative studies using our proprietary respondent database and our internal team of seasoned recruiters
  • We are one of the only full-service vendors that handles recruiting internally rather than outsourcing to third-party subcontractors
  • Every respondent that attends your groups will undergo a rigorous seven-step screening process:

Moderation

  • The moderator will have experience conducting 500+ qualitative sessions
  • Watch and direct the qualitative discussion sessions in real time with VGM’s live video stream and integrated chat, included at no charge

Execution Timing

  • We complete 6 to 8 one-on-one sessions per day
  • Typical length per session is 45 to 90 minutes
  • In most cases no more than 1 to 3 days of total testing is required to achieve the objective

Analysis and Reporting

  • Part 1 – Topline (delivered in 48 hours upon completion of the research, including weekends)
    • Outlines the key takeaways of the research and the most critical areas of improvement
  • Part 2 – Final report (delivered in 5 to 7 days upon completion of the topline, including weekends)
    • Our deliverable provides an overall assessment of quality, outline the key strengths and differentiators, and most importantly, will provide actionable steps that the client can take to improve product quality

Services Included:

  • Full service test plan creation and execution
  • Project management
  • Recruiting
  • Respondent incentives
  • Moderation
  • Streaming/recording of group discussion (secure online archive)
  • Streaming/recording of product usage (secure online archive)
  • Real-time chat feature with moderator during group discussion
  • Device rental (iPhone, iPad, Android Tablet, PC, TV)
  • On-site logistics
  • Facility
  • Travel
  • Client meals
  • Analysis
  • Topline report
  • Final report
  • Follow-up analysis upon request