Market Research for the Video Game Industry

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Our Services

Online Survey Research for $10K

Focus Groups for less than $4K per group

Usability Testing from $2K

Sample-Only for $1K

iPhone / Smartphone Research

Become a Playtester

Want to earn cash or free games for participating in one of our online surveys or in-person playtests? Click here for more information on joining our invitation list.

Methodology - Pre-Launch Survey

OverviewConcept TestingPlaytestingUsability TestingPre-LaunchPost-Launch

Pre-Launch Survey Techniques

  • Marketing-Focused Conjoint Analysis
    • A comprehensive survey that optimizes the marketing mix.
    • Determine the price points that maximize revenue, distribution, and profit for a single or multi-platform release.
    • Identify the optimal marketing communications, advertisements, and box art.
    • Simulate a fictional marketplace with your product against the competition.
    • Design a marketing strategy that maximizes your market share.

  • Pricing
    • Determine the price points that maximize profit, revenue, and distribution.

  • Ad Testing
    • Quantify and predict the effectiveness of advertisements across mediums to optimize spending.

  • Pack Testing
    • Test the effectiveness of box art mock-ups.
    • Quantify intent to purchase, perception of quality, and recognition among a competitive set.

  • Predictive Modeling
    • Build a predictive model to forecast sell-through.